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Privacy Policy

Yupe · version 1.0 · 08/04/2026

1. Who is responsible for your data

Yupe is the data controller for the personal data processed via yupevitamins.com.

Yupe V.O.F
Nieuwendammerdijk 272, 1023 BT, Amsterdam, Netherlands

Email: info@yupevitamins.com Chamber of Commerce number: 96574437

Do you have a question about your data? Email info@yupevitamins.com.

2. What data we process

If you place an order: your name, email address, delivery address, billing address, phone number if provided, order details and payment details. Your full payment details are not processed by us; they are handled by our payment service provider.

If you take out a subscription: in addition, your subscription details, chosen frequency, renewal dates, and the authorization for direct debit.

If you sign up for our emails: your email address, your name if provided, and data about whether you open and click on our emails.

If you visit our website: your IP address, browser type, device, pages visited, the source you came from, and how you use the site. This happens through cookies and similar techniques.

If you contact us: your name, email address, and the content of your message.

If you leave a review: your name or the name you provide, and the content of your review.

3. Why we process this data

To fulfill, deliver, and invoice your order. This is necessary for the execution of our agreement with you.

To manage your subscription and inform you about upcoming deliveries. This also follows from the agreement.

To provide you with customer service and respond to your questions.

To comply with our legal obligations, particularly the tax retention obligation.

To send you marketing emails, but only if you have given consent or if you are our customer and it concerns similar products. You can always unsubscribe via the link at the bottom of every email.

To improve our website and advertisements and to measure what works. We do this based on your consent for analytical and marketing cookies.

To prevent fraud and abuse. We have a legitimate interest in doing so.

4. With whom we share your data

We do not sell your data. However, we do engage service providers who process data on our behalf. We have a data processing agreement with each of them.

Party

Purpose

Shopify

Our webshop, orders, and customer accounts

Juo

Subscription management and customer portal

Mollie

Payment processing

Klaviyo

Email marketing and customer communication

Meta

Advertisements and measuring ad results

WeTracked

Measuring website traffic and conversions

DHL, Bpost, Colissimo, EVRI

Delivery of your order

Judge.me and Trustpilot

Collecting and displaying reviews

Our accountant

Financial administration and tax obligations


Additionally, we may share data if we are legally obliged to do so.

5. Transfer outside the European Economic Area

Some of our service providers process data outside the EEA, including in the United States. In such cases, we ensure an adequate level of protection, for example through the European Commission's standard contractual clauses or through the EU-US Data Privacy Framework.

6. How long we store your data

We store order and invoice data for seven years, as required by the Tax Authorities.

We store your customer account and subscription data as long as you are our customer, and for two years thereafter.

We store your data for email marketing until you unsubscribe.

We store contact requests for two years.

Data from cookies are stored according to the retention periods in our cookie policy.

7. Cookies

Our website uses cookies. Functional cookies are necessary for the site to work and are always placed by us. Analytical and marketing cookies are only placed with your consent.

You can adjust your preferences at any time via the cookie settings on our website.

8. How we secure your data

We take appropriate technical and organizational measures to protect your data against loss and unlawful use. Our website operates via a secure connection, and access to customer data is limited to employees who need it.

9. Your rights

You have the right to access your data, have it corrected, or have it deleted. You can object to the processing, ask us to restrict the processing, and request your data in a common format for transfer.

If you have given consent, you can withdraw it at any time. This will not affect processing that has already taken place.

Would you like to exercise any of these rights? Email info@yupevitamins.com. We will respond within one month.

If you disagree with how we handle your data, you can file a complaint with the Dutch Data Protection Authority via autoriteitpersoonsgegevens.nl.

10. Changes

We may amend this privacy policy. The most current version will always be available on our website. We will actively inform you of significant changes.




Yupe · Nieuwendammerdijk 272, 1023 BT Amsterdam, Netherlands · CoC 96574437 · VAT NL867667679B01

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